Whether you’ve already dipped your toes in the waters of social media or are still standing on the shore wondering what to make of it all, learning how to interact on various social media platforms is crucial in order to survive and thrive in this age of digital communication. Here are a few tips to follow to make the most of your social platforms.
Be diverse in your posts to social media
While social media is a great platform to let your followers know about promotions, you should also be aware of delivering a good variety of content, rather than the hard sell. This can include competitions and giveaways, lifestyle posts, facts, blogs, lists, testimonials, tips, stories, product and treatment benefits and sharing or creating relevant videos and articles.
Let your fan base know who you are and what you do with posts that introduce team members, celebrate their achievements and showcase their work with before and after images.
Include a call to action
It’s easy to forget that one of the key purposes of social media for your business is to prompt followers to pick up the phone or visit your website. As obvious as it may sound, make sure to include relevant links to your website on your posts and make your phone number easily visible on your profile.
Social Media success requires commitment to regular posting and updates. Like all marketing, you need a plan. Make time to create a number of posts and then schedule them in advance to go out over a period of time. You can do this on Facebook by creating your post, then selecting ‘schedule’ next to ‘publish’ to choose a time and date. To schedule to multiple social media accounts, including Instagram and Facebook, there are a number of easy to use sites such as Hootsuite available.
Know your target market
Think about the average age, interests, gender and location of your clients. Your content needs to speak directly to your specific demographic and be engaging and interesting to them. Remember, your demographic on Facebook may be slightly different to that on Instagram and your posts should reflect this. You can also make use of tools and insights to analyse your target market and importantly, what times they are most likely to engage with your posts.
Maintain your tone
Have your brand personality in mind when posting and always keep the tone of your text content and images in line with this
Advertise on Facebook
Investing in social media ads should be an integral part of your social media strategy. However, knowing how to use social media ads effectively is something everyone should take the time to learn or outsource before investing a hefty budget into advertising. Facebook advertising has a number of targeting options to consider from increasing page likes or post engagement to driving website traffic. You will also need to identify your target audience and create a compelling ad. Done properly, Facebook advertising is an excellent tool to boost your social media.
Keep it brief
Save the long copy for your blog page. Post lots of images and refine your copy so that it conveys your message as succinctly as possible. Research shows that the ideal post length is just 80 characters (less than the previous sentence!).
Know your hashtags. Come up with your own relevant hashtags but also research trending hash tags and think about how they could be used well in your posts. You can use sites like top-hashtags.com/instagram to see what’s popular. Keep the number of hashtags to 1 – 5 per image.
Post video content as well as images.
Don’t be afraid of detailed descriptions. Instagram may be all about imagery, but an interesting description can really put a picture or video into context.
Connect your Facebook account.
Follow your followers back and respond to comments.
Create a photo contest.
Reward your followers with exclusive offers.
Always be ready to photograph or video moments in your business.
Make sure you fill out your ‘bio’ section. Use this space to feature a call to action, branded hashtags and web links. Then mention the link to your bio in your photo descriptions.
Use your photo captions to ask your followers questions and increase engagement
For more information on social media management, visit www.leticiahurst.com.au